Meet the Founders: Dan Feltman & Jeff Gannon
Former first responders turned entrepreneurs, Dan and Jeff built The Garage Floor Company on values forged in public service — integrity, reliability, and helping others.
- Dan Feltman: Former Indiana State Trooper
- Jeff Gannon: Former Firefighter-Paramedic from Nebraska
- Franchise Founded: 2019
- Industry: Home Services – Epoxy & Polyaspartic Floor Coatings, Garage Makeovers, Storage Solutions
“We loved helping people. That’s what public service taught us. And this business gave us freedom — so we wanted to share that with others.”
— Dan Feltman, Co-Founder
How The Garage Floor Company Franchised Their Business the Right Way
When demand outgrew their local market, Dan and Jeff faced a defining question — could their model be franchised?
This episode dives into that critical turning point and the lessons that shaped their evolution from small-business owners to emerging franchisors.
🔍 Key Themes:
- Freedom & Purpose: How franchising became a way to share opportunity, not just expand revenue.
- Hard-Learned Lessons: Why the first FDD and early hires didn’t work — and what they fixed.
- Bootstrapping the Right Way: How they pivoted from spending money to building systems.
- Protecting the Brand & Franchisee: The founders’ hands-on approach to supporting their partners.
- Authenticity as Strategy: Why being “real” beats being “perfect.”
Franchise Foundations Checklist
Ready to follow the same path as The Garage Floor Company?
Download our free Franchise Foundations Checklist, a one-page guide that helps you determine if your business is franchise-ready and shows you the 12 essential steps to franchise the right way.
About The Garage Floor Company
The Garage Floor Company is a growing home-service franchise specializing in epoxy and polyaspartic coatings, garage storage systems, and garage makeovers.
Built on a mission of quality, trust, and service, the brand continues to expand across the U.S. through franchise partnerships with motivated owner-operators who share their values.
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