Authentic stories of how a franchise brand is actually built.
About the Series
Every franchise brand has a journey. Building a Franchise Brand is GoodSpark’s original documentary-style series that takes you behind the scenes of what it really takes to franchise a business.
These are authentic founder journeys — the tough decisions, the first sales, the early hires, the struggles, and the wins.
It’s the real story of how franchise brands are built — the hard way.
Meet the GoodBrands and their 6-Part Brand Journey
These are the entrepreneurs and franchise brands sharing their authentic stories through GoodSpark.
- The Decision to Franchise
Why Take the Leap? - First Franchise Sales
Expectations vs. Reality - Build the Team
Early Hires and Infrastructure - Unit Economics
Fees, Royalties, and Cash Flow Strategy - First Struggles
Lessons from Setbacks and Course Corrections - First Wins & What's Next
Celebrating Milestones and Planning Ahead
Authentic Journeys. Shared Lessons
Why this Series Matters
Franchising is built the hard way. Not in theory, not in presentations — but in the real choices founders make every day. By capturing these stories, Building a Franchise Brand gives the franchise community unfiltered insight into how brands grow, adapt, and succeed.
Who this series is for:
- Entrepreneurs ready to franchise their business and want to see the reality behind the process
- Emerging franchisors evaluating and implementing growth strategies that move beyond the launch stage
- Established franchisors benchmarking their brand against the struggles and breakthroughs of others
- Franchise buyers and investors looking for transparency into the stories behind the brands they join
Watch the Series
Ready to Franchise Smarter? Franchising Built the Right Way. Shared the Right Way. Start your journey!
Frequently Asked Questions About Building a Franchise Brand
A documentary-style video series from GoodSpark that takes viewers behind the scenes of how real franchise brands are built. Each series follows a founder’s authentic journey — from the decision to franchise through early sales, team building, struggles, and wins.
The series is produced by GoodSpark, a franchise development and growth company co-founded by Charles Internicola and Nick Powills. Episodes are distributed on YouTube, TikTok, LinkedIn, and featured on the GoodSpark website.
Unlike generic franchise consulting or promotional videos, Building a Franchise Brand captures authentic founder stories. Each episode documents the actual decisions, challenges, and strategies franchisors face when building their systems — “built the hard way.”
The series is designed for entrepreneurs considering franchising their business, emerging franchisors looking to scale, established franchisors benchmarking their brand, and franchise buyers or investors who want insight into the people behind the brands they join.
Brands interested in participating can apply through GoodSpark. All participants must sign a release granting GoodSpark ownership and distribution rights to the content. Paid sponsorship options are also available, which include dedicated brand pages, lead capture integration, and premium exposure.
Episodes are available on the GoodSpark website, YouTube, and TikTok. Each participating brand also has a dedicated GoodSpark page featuring their full series, clips, and related resources.
Learn More or Be Featured
Want to explore a featured brand or discover how your franchise can be part of the series? Fill out the form below and let’s connect.