Franchise Growth Advisor Supporting Emerging Brands from Launch to Scale
Kelley Rosequist is a Franchise Growth Advisor at GoodSpark who works with founders and emerging franchise brands to strengthen franchise sales readiness, development execution, and growth discipline.
Kelley helps franchisors move from early launch activity to structured, performance-driven expansion. Her work focuses on franchise growth strategy, development support, franchisee success alignment, and operational readiness, ensuring brands build not only a sellable franchise model, but a supportable and scalable system.
Experience as a Franchisor and Franchise Brand Leader
Kelley brings real-world franchisor experience to GoodSpark, having previously served as a franchise brand executive and CEO within a national franchise system. Her background includes leading franchise operations, supporting franchisee performance, guiding development strategy, and scaling brand infrastructure.
Because she has worked inside a growing franchise system, she understands firsthand the operational, support, and growth challenges franchisors face after launch including franchisee onboarding, field support expectations, development process gaps, and brand consistency pressures.
This operator-side experience allows her to advise founders with practical, execution-focused guidance.
Role at GoodSpark: Franchise Development Support and Founder Advisory
At GoodSpark, Kelley works directly with founders and franchise leadership teams across GoodDevelopment and GoodGrowth programs. She supports brands as they build and refine the systems needed for responsible franchise expansion.
Her work includes:
- Franchise development support and advisory
- Franchisee success and support alignment
- Franchise launch readiness guidance
- Development process improvement
- Franchise sales support strategy
- Founder coaching and accountability
- CampFire growth program advisory
- FranCamp working sessions and brand intensives
She frequently works with early and emerging franchise brands to help translate strategy into practical next steps and operating discipline.
Core Strengths in Franchise Growth and Franchisee Success Alignment
Kelley is often engaged when franchise brands need to strengthen the connection between franchise sales, franchisee support, and long-term system health. Her strengths include:
- Franchisee onboarding and success alignment
- Franchise support model planning
- Development readiness evaluation
- Franchise operations perspective in growth planning
- Early-stage franchise system discipline
- Founder and leadership coaching support
- Accountability and execution frameworks
- Franchise growth readiness checkpoints
Her work helps founders build franchise systems that are prepared to support the operators they recruit.
Practical, Founder-Focused Growth Philosophy
Kelley believes sustainable franchise growth happens when development pace, franchisee support, and operational readiness stay aligned. At GoodSpark, she helps founders build growth plans that match their capacity, infrastructure, and long-term brand goals.
She is known for a practical, supportive, and execution-focused advisory style that helps founders turn franchise growth plans into workable systems.
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